2010

February 2010

• Button Design for the Web

  A look at the humble button as an interactive element.

April 2010

• Designing Video Information Density for Optimum Engagement

  Getting the lead-in information density right for your online video production.

• Creating Basic Web Buttons

  A brief tutorial on the creation of basic web buttons using Photoshop.

May 2010

• 3 Simple Rules for Getting YouTube Subscribers

  Simple, core tips for expanding your subscriber base on the popular video sharing site.

• Lessons Learned from Modern Life

  My previous blog, Modern Life, was by some estimations quite popular - but ultimately faltered and died due to lack on new posts. Why did this happen, and what did I learn?

• Targeting the Ideal Customer Strata

  An analysis of customer targeting (including geographic and industry based targeting), and some of the effects of doing so.

• Using Twitter for Business

  Analysis of effective use of Twitter for reputation and customer relationship building.

• Appealing to the Masses Online

  Guidelines and techniques for appealing to as many people as possible online.

2011

January 2011

• Why Are Memes Popular?

  A break down of perhaps the most digestible content found on the web.

• On Creative Dishonesty

  A discussion of the balance between the aesthetic and profitability in creative work.

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